Olympic 2012: To try new things, to go further and to discover new abilities.

On July 2005, it was announced that the games of the XXX Olympiad in 2012 will be held on the city of London. Now, for about 6 years after the preparation, London are almost 100% ready for celebrating this event and welcoming people from all around the world. We hope the riots last week, doesn’t affect much on this preparation. The committee chose Wolffolins, as the theme and the design, to make the branding for the event that could make the Olympic and Paralympic Games more relevant, accessible and inspiring than ever.

The logo itself symbolized deliberating spirit and unexpectedly dissonant, echoing London’s qualities of modern, edgy city. They hope it can be recognizable enough for everyone to feel and to be part of London 2012. They have revealed the medallions, which created by British artist David Watkins, who is an established artist in the field of decorative art and they will go into production in late 2011 at the Royal Mint’s headquarters in Llantrisant, South Wales. (Othy)